What term describes the process of optimizing a website's performance for mobile devices?

The process of optimizing a website's performance for mobile devices is best described as Mobile Optimization. This term specifically refers to techniques and strategies employed to ensure that a website is accessible, user-friendly, and performs well on mobile platforms. This can include optimizing loading times, simplifying navigation, and ensuring that content is legible without excessive zooming or scrolling.

Mobile Optimization focuses on the overall mobile experience, which involves optimizing images, reducing file sizes, and implementing mobile-friendly layouts and touch controls. It ensures that users can interact with a website effectively on smaller screens, addressing the unique constraints and features of mobile devices.

While Responsive Design, Adaptive Layout, and Fluid Design are related concepts that also play crucial roles in how websites behave across devices, they primarily focus on how content adjusts and adapts to different screen sizes rather than the comprehensive approach of enhancing performance specifically for mobile users. Responsive Design allows elements to resize and reposition based on screen size, Adaptive Layout uses fixed layouts that adjust based on device detection, and Fluid Design utilizes percentages to create flexible layouts. All these concepts contribute to a better mobile experience, but Mobile Optimization more explicitly targets performance and usability enhancements for mobile devices.